Ditch the Cold Pitch: LinkedIn Lead Generation with Account-Based Marketing
Ever opened your LinkedIn inbox to a message that starts with:
“Hi [Your First Name], I help business owners like you 10x their pipeline with my revolutionary SaaS solution. Wanna book a call?”
Hard no, thank you.
Cold pitching is the digital equivalent of walking up to a stranger in Tesco and asking if they want to buy your homemade jam.
No hello. No context. No idea if they even like jam.
Which is why I’m a firm believer in a better way to do lead generation on LinkedIn: Account-Based Marketing (ABM).
And when you do it right, especially on LinkedIn, it’s an absolute game-changer.
Read on to find out why…
What Account-Based Marketing (ABM) Is and Why It Belongs on LinkedIn
First, if you’re unfamiliar with the term, let’s start with what ABM actually is.
ABM is like matchmaking for business.
Instead of pitching to anyone with a pulse, you start with a list of dream clients you’d love to work with, and you build everything around them.
It is absolutely NOT “I can help anyone and everyone.”
It’s thoughtful and targeted connection.
So rather than chucking out 100 copy-paste messages and hoping for the best, you identify the people you can genuinely help… and then you show them exactly how.
Simple - Human - Intentional.
Which just so happens to be my favourite combo for marketing in general.
Why Cold Pitching Fails at LinkedIn Lead Generation
I think you’ll agree that most cold outreach is about as welcome as a double-glazing salesperson on a Sunday morning.
It’s impersonal, presumptuous. And it usually starts with some half-arsed attempt at personalisation, like “I see we have some mutual connections…” or a copy and paste from your tagline 🤩
No effort to understand who I am or what I might actually need.
Just straight to the pitch, like they’ve mistaken me for a chatbot.
And look, I get it. People are busy. But sending the same lifeless message to everyone isn’t efficient. It’s just lazy.
Account-Based Marketing Builds the Relationships That LinkedIn Is Made For
Here’s the magic of ABM: it’s built around humans, not just stats.
You do your homework.
You understand who your ideal clients are.
You create content and conversations with them in mind.
Which is why it fits LinkedIn like a dream.
Because LinkedIn isn’t just a CV graveyard anymore (though I know plenty of bios haven't yet got that memo). It’s where decision-makers hang out. It’s where people build trust before they ever book a call. And when you’re doing ABM properly, you’re not just visible, you’re relevant.
And that’s what gets results.
The ABM and LinkedIn Power Combo for Lead Generation That Works
LinkedIn + ABM is like rum and ginger beer… they go beautifully together.
You get:
🧡 Real-time insight into your ideal clients
🧡 A platform built for conversation
🧡 The ability to build trust before you make an ask
🧡 Your content working hard to warm things up behind the scenes
So when you finally pop into their inbox, it doesn’t feel like a cold call, it feels like a continuation of a conversation they’re already invested in.
You’re not the spammer. You’re the person they’ve already seen showing up with thoughtful, helpful content.
That’s a totally different energy.
And it leads to totally different outcomes.
Lead Generation on LinkedIn Starts with Human Connection
Marketing isn’t a numbers game, despite what you’ve been told. It’s a humans game.
People don’t buy from whoever shouts the loudest… or if they do, it often ends in remorse.
They buy from people they trust, relate to, and want in their corner.
That’s why ABM on LinkedIn works. It puts relationships before results, but ends up getting better results anyway.
If you’re curious how it could work for your business (and fancy a much more human approach to lead generation), book a free 30-minute no-pitch chat right here.
